memoQ brand guidelines

Color palettes

memoQ’s color palette is carefully crafted to represent the brand’s dynamic and innovative spirit. It blends both primary and secondary colors to create a visually balanced and versatile range, ensuring consistency across all brand materials. The palette is designed to evoke emotions of creativity, trust, and energy, while maintaining a professional and approachable feel.

Our color choices enable us to connect with a wide audience, whether through bold statements or subtle accents. With a focus on harmony and flexibility, memoQ’s color palette enhances our ability to communicate our values and vision, making every interaction with the brand a memorable and impactful experience.

Primary colors

memoQ’s primary colors are the foundation of our visual identity, setting the tone for our brand’s personality and presence. These colors are bold, energetic, and modern, designed to capture attention and evoke positive emotions.

 

The primary color palette includes a rich, standout hue that embodies creativity and innovation, paired with a more neutral shade to balance and ground the overall aesthetic. Together, these primary colors create a harmonious visual identity that speaks to our commitment to quality, forward-thinking solutions, and strong connections with our audience.

NAME Tangelo
HEX #F47623
RGB 244, 118, 35
CMYK 0, 52, 86, 4
NAME Martinique
HEX #3B3751
RGB 59, 55, 81
CMYK 79, 78, 43, 37
NAME Dodger
HEX #178CF6
RGB 23, 140, 246
CMYK 91, 43, 0, 4
NAME White
HEX #FFFFFF
RGB 255, 255, 255
CMYK 0, 0, 0, 0

Secondary colors

The secondary colors introduce a touch of warmth, calmness, and sophistication, allowing for dynamic combinations that keep our brand fresh and adaptable. Whether used in graphics, backgrounds, or call -to -action elements, memoQ’s secondary colors enhance the overall aesthetic, ensuring a visually engaging and cohesive experience across all touchpoints.

memoQ TMS secondary colors

NAME Deep ocean
HEX #285575
RGB 40, 85, 117
CMYK 30, 13, 0, 54
NAME Stormy sea
HEX #7192AB
RGB 113, 146, 171
CMYK 23, 10, 0, 33
NAME Misty sky
HEX #2657a1
RGB 40, 88, 162
CMYK 92, 73, 4, 0
NAME Steel wave
HEX #44a8de
RGB 68, 168, 223
CMYK 66, 18, 0, 0
NAME Emerald forest
HEX #188460
RGB 24, 132, 96
CMYK 85, 25, 75, 10
NAME Jade horizon
HEX #80d064
RGB 128, 208, 100
CMYK 52, 0, 80, 0

memoQ translator pro secondary colors

NAME Crayola
HEX #14C97B
RGB 20, 201, 123
CMYK 90, 0, 39, 21
NAME Cinnabar
HEX #EF3F3F
RGB 239, 63, 63
CMYK 0, 74, 74, 6
NAME Mikado
HEX #FFBF09
RGB 255, 191, 9
CMYK 0, 25, 96, 0
NAME Sasquatch Socks
HEX #FF3E7F
RGB 255, 62, 127
CMYK 0, 76, 50, 0
NAME Cerise
HEX #EA417A
RGB 234, 65, 122
CMYK 0, 72, 48, 8
NAME Slate
HEX #92AFD7
RGB 146, 175, 215
CMYK 32, 19, 0, 16
NAME Heliotrope
HEX #886CFF
RGB 136, 108, 255
CMYK 47, 58, 0, 0

Neutral colors

Our neutral color palette provides a timeless foundation that complements our primary brand colors.

NAME Neutral 500
HEX #86829D
RGB 134, 130, 157
CMYK 15, 17, 0, 38
NAME Neutral 400
HEX #AEABBE
RGB 174, 171, 190
CMYK 8, 10, 0, 25
NAME Neutral 300
HEX #C4C1D2
RGB 196, 193, 210
CMYK 7, 8, 0, 18
NAME Neutral 200
HEX #D8D7E2
RGB 216, 215, 226
CMYK 4, 5, 0, 11
NAME Neutral 100
HEX #ECECF2
RGB 236, 236, 242
CMYK 2, 2, 0, 5
NAME Neutral 0
HEX #FAFAFD
RGB 250, 250, 253
CMYK 1, 1, 0, 1